How to prepare a business website for Google Search
A practical checklist covering crawlability, helpful service pages, headings, mobile usability and search measurement.
GrowthOS educational resource · General information, not a substitute for reviewing current platform requirements
Start with one clear purpose per page
Describe the customer problem, the service you provide and how to contact your business. Give each important service its own useful page when the search intent differs.
Check technical access
Make sure important pages return successful responses, link internally, are not accidentally blocked from indexing and have consistent canonical addresses. Submit a sitemap after verifying the domain in Search Console.
Write for people first
Use one descriptive H1 for the main subject, meaningful H2 sections and H3 subsections only where needed. Give meaningful images descriptive alt text and decorative images empty alt text.
Measure what matters
Review Search Console impressions and clicks alongside consent-aware analytics and genuine inquiries. Search visibility can improve without immediately producing qualified leads.
Official reference resources
Check current requirements directly with Google Search Central, Google Analytics Help and Search Console Help.
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